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The latest advert from John Lewis aired over the weekend on television playing on the ‘Never knowingly undersold’ strap line that has apparently been going since 1924.

Search as a whole is growing rapidly. Using the UK as an example, there were a total of 15.8bn visits to search engines made in the time period of January – July 2012. Compared with 2011, in total there have been 652m

The changing face of email marketing In 2011, over 300 billion emails were sent EVERY SINGLE DAY, and over 90% of those were spam. And with average email open rates in decline over the last few years, it is of no surprise that some industry experts are saying that email marketing is dead.

A recent brief meant that we had to develop a solid understanding of the mobile app market. More specifically, what some of the largest UK Supermarkets currently offer. On top of this, we delved a bit deeper to see which of the various independent apps were proving most popular amongst users.

YouGov research carried out by Experian Marketing Services has revealed that while younger consumers are more inclined so share personal information with brands through social media platforms, the majority of customers feel more comfortable doing so via email.

Social media is unquestionably the marketer’s tool of choice when it comes to facilitating engagement and increasing brand reputation, but whatever happened to good old-fashioned email marketing? Well, not much in short; it’s still the primary driver of web traffic and e-commerce sales.

Following in the footsteps of Google, Facebook have now officially launched their own version of sponsored results. Tests of the ad program all went according to plan last month, and this represents the latest move from Facebook towards operating as a more commercialised platform.

In a move to discourage the use of independent third-party Twitter apps, the hugely popular microblogging platform has begun to regulate the way in which user’s access the service. What started as friendly advice towards independent developers six months ago has turned into an overhaul of the Twitter API, effectively excluding the involvement of third-party

Bingo Friendzy has become the first ever real-cash Facebook App. Developed by Gamesys, a London-based online gambling operator, Bingo Friendzy looks certain to set a dangerous precedent within the Facebook App market.